This morning I came across below quote:
We have become “prisoners of reason” […] trapped in a world where optimal strategy and cutthroat competition have crowded out cooperation and trust.
- Prof. Sonja Amadae

It stayed with me because it mirrors something I see very clearly in Mauritius. We often justify our business behaviours with one simple sentence: “Mauritius is small.” And it’s true. The market is small, competition is real and not every business survives.
But from these facts, we seem to have drawn a deeper conclusion: that distrust is the safest strategy. Don’t talk too much about your plans, don’t share your contacts, don’t collaborate too openly. Someone might take your idea and run with it!
Over time, this has created an invisible ceiling. Not just on individual businesses, but on the entire economy. Because distrust is not neutral; it slows innovation, it increases costs, it keeps everyone smaller than they could be.
So what if the real issue is not market size, but the game we’ve decided to play?
We tend to see collaboration as: “Let’s share the pie.” Which, in a small market, feels dangerous. But what if collaboration actually meant: “We never baked a big enough pie because we’re baking alone.”
There are already examples of efficiency-driven collaboration in Mauritius. Oil companies co-chartering a fuel vessel because their individual volumes are too small. Export platforms exist. Industry associations represent common interests.
These forms of collaboration are real and useful. But they are mostly defensive or efficiency-driven. They protect existing markets or reduce costs.
What we see much less of is generative collaboration. The kind that creates new value, new capabilities, and new markets.
A form of generative collaboration that interests me deeply is the idea of pre-competitive knowledge. It is the idea behind something we are experimenting with locally through Food Heroes Moris.
Small sustainable farmers come together to:
- Share soil practices
- Exchange supplier contacts
- Discuss pest solutions
- Learn from each other’s mistakes.
We still sell our own products. We still have our own customers. We still compete in certain ways.
But we refuse to compete on knowledge that would make all of us stronger.
Because if one farm fails, the whole movement weakens. And if all farms improve, the market itself expands.
In conclusion, perhaps the biggest scarcity in small economies is not capital, nor land or even market size. It is trust.
When trust is low:
- Everyone hoards information
- Efforts are duplicated
- Costs rise
- Innovation slows
Maybe the true scarcity we face is not in our markets, but in our willingness to trust one another enough to grow them. Together.






